Uber
After a year of asking people not to move, Uber was preparing to launch a new message and purpose for it’s masterbrand that would help the world recover from an unprecedented pandemic.
WINNER: The Webby Award’s Integrated Campaign Advertising, Media & PR Award 2022
Role: Creative Director
To show how Uber is providing access to the vaccine for the communities that need it, we created an integrated TVC + OOH + Social campaign to tell the world about Uber’s 10 million free Rides and Donate-a-Ride programs from voices that these communities trust.
We worked with Spike Lee and Tyler Mitchell to create a rallying call for the nation to help get their communities involved in the vaccination effort, one block at a time.
We didn’t just stop at the big names. We knew with a message this sensitive, it would only land if we worked with those have devoted their lives to build communities that love and trust them.
So we did just that by building a network of trusted messengers. We created social media conversations and a content series starring these subject matter experts and hyperlocal neighborhood heroes to address topics like vaccine access and inequality to their audiences and ours.
