Sprite Way

We created Sprite’s social media strategy to rep the community and connect with culture. Our first proof of concept for this strategy was to create Sprite Way: a complete overhaul for the way that the brand behaves on social.

After years of hiring famous rappers to push Sprite’s message of Obey Your Thirst, the brand was losing relevance with its core base which had shifted from devoted consumers to driven creators and arbiters of Hip Hop culture. These creators don’t wa

After years of hiring famous rappers to push Sprite’s message of Obey Your Thirst, the brand was losing relevance with its core base which had shifted from devoted consumers to driven creators and arbiters of Hip Hop culture. These creators don’t want to be sold to, they want to be worked with. Sprite’s audience had changed, so we needed to change too.

Role: Creative Lead, Creative Director, Design Direction.

Check out the Case Study Below

My logo development for the Sprite Way brand from sketch to the Staples Center stage. I took the original concept of the Sprite Lymon and reimagined it as a play button. Not only to signify music, but also to press play on whatever our community wan

My logo development for the Sprite Way brand from sketch to the Staples Center stage. I took the original concept of the Sprite Lymon and reimagined it as a play button. Not only to signify music, but also to press play on whatever our community wants to do next.

These are just the highlights. GET THE FULL STORY HERE

ezgif-2-0000bc7282.gif
Role: Creative Director To show how Uber is providing access to the vaccine for the communities that need it, we created an integrated TVC + OOH + Social campaign to tell the world about Uber’s 10 million free Rides and Donate-a-Ride programs from
_1_460998008687-R1-E002-sq.jpg
Sprite Coping Season
After years of hiring famous rappers to push Sprite’s message of Obey Your Thirst, the brand was losing relevance with its core base which had shifted from devoted consumers to driven creators and arbiters of Hip Hop culture. These creators don’t wa
Wish Atlanta – We Have a Story to Tell
Church's Loves Compton
MAEKAN: Grills Beyond Hip-Hop
HYPEBEAST Explores the Growing Art Scene in Atlanta - The Atlanta Project Part 1
Director– Gavin Guidry + Ben Wallis DP– Ryan Chun Editor– Ryan Chun Producer– Braden Wambach
Guidry412956-R1-E017.jpg
LBJ-Gameday-Header-TW-v2.jpg
000076090001.jpg

Creative Director making Community Relevant content for the world’s biggest and niche-est brands.