Role: Gavin Guidry

Part of making sure podcast creators can find a home on Spotify means educating them on the best ways to use the platform. So my team created Masterclass.

We developed the art direction, design system, content strategy, and episode framework as well as led a production company to bring this series to life.

Art Direction: Batrek Yassa

Design Direction: Genesis Paredes

Production: Up the Game

For podcasters making moves

Role: Creative Director

The launch of the new Spotify for Podcasters mobile app and comments feature challenged us to evolve our brand from a free, all-in-one podcast tool for every kind of creator to a launchpad for podcaster discovery and growth on the world’s largest listening platform. So we positioned this launch to connect with podcasters making moves – whether literally on the go or figuratively with their audiences.

Role: Creative Director

We created a new brand that combines Anchor, the world's largest podcast hosting platform, with Spotify for Podcasters to create an all-new, first-of-its-kind platform, with everything creators need to create and grow a podcast.

This was the first time our podcasting platform was associated with the main Spotify brand, so we had to create a completely new brand identity, design language, and marketing pages that felt tied to Spotify and podcast creators of all experience levels would love.

Role: Creative Director

Anchor’s new audio enhancement feature reminded us of a truth that’s all too real for creators–inspiration doesn’t always strike in convenient locations. So for the launch of this new product feature, we explored some of the different places in which creative inspiration hits—as well as the spontaneity of recording.

Agency: Softspot