Instagram Creator Lab
Though Instagram is one of the pioneers of the Creator Economy, they were one of the last major creator platforms without a hub of resources to help aspiring creators make a living on their platform. Until now.
Role: Creative Director
When Instagram approached us to build them a creator academy for aspiring creators, we politely declined and instead suggested that we go beyond making a curriculum. So we built Creator Lab, a place where aspiring creators can come to learn from established creators. But these are far from step-by-step tutorials or “hacks” of the platform like most creator academies. We crafted the platform to feel like a community by working with a select roster of established creators to get vulnerable and tell stories centered around a multitude of empathetic topics that we know aspiring creators want to know more about.
Our team built and managed the creator roster, created personalized briefs for each creators, virtually directed content capture, and handled all post editing.
