The war of the chicken restaurant will never end. Chick-fil-A or Popeyes? Popeyes or KFC? And where does that leave Church’s Chicken? The one thing Church’s has over all of these restaurants is an unashamed love and championing spirit for their communities. As more and more food brands position themselves to serve the increasingly gentrified cities in this country, Church’s owns its positions in low-income neighborhoods. And because of that, they have a connection with their communities that no one else can boast. So I created a documentary series to showcase that.

Our first story takes place in 2016, and covers the uprising of positivity in the City of Compton, California and the role that Church's plays in that community. 

We gathered the content during the week leading up to the 2016 Grammy’s, visiting landmarks and interviewing natives such as the President of the Compton Unified School District, and the Mayor Pro Tem of the city of Compton, and attending Kendrick Lamar’s Key to the City of Compton ceremony. 

We tweeted short teasers throughout the week, and built anticipation for our final video launch by tweeting video teasers that aligned with Kendrick Lamar performances and Grammy wins. 

Our next story was about Church's birthplace of San Antonio, TX to commemorate its 64th birthday. To relate authentically to this community, we tackled the tough subject of immigration, as San Antonio has the largest Hispanic community of any city in the U.S. The “Church’s Loves San Antonio” short documentary details the topics of immigration, family, work ethic and Mexican-American culture through the lens of a 19 year old Church’s cashier living in the greater San Antonio area. 

We also went to St. Louis to examine this community and how they coped after being the subject of racial tension in America

The brand continued the series with Atlanta after I parted from the agency and they were able to receive a Vimeo staff pick